What is Think and Grow Rich about?
Think and Grow Rich, published in 1937, is Napoleon Hill's self-help book about the mental habits he claimed to have found in wealthy men, and it is the foundation text of the entire modern success industry. This Think and Grow Rich summary works through the thirteen principles Hill lays out — desire, faith, autosuggestion, specialised knowledge, imagination, organised planning, decision, persistence, the Master Mind, sex transmutation, the subconscious mind, the brain and the sixth sense — and the final chapter on the six ghosts of fear. Hill's framing is that Andrew Carnegie commissioned him to interview more than five hundred successful men over twenty years and distil a formula anyone could use. The book has sold tens of millions of copies. It is also, as this summary sets out, a book whose origin story does not survive checking.
What genre is Think and Grow Rich by Napoleon Hill?
Think and Grow Rich by Napoleon Hill is self-help, and more specifically the book that defined the genre's shape: a numbered system, case studies of famous men, direct address to the reader, exercises, and the promise of a secret that will be hinted at but never stated plainly. It appeared a year after How to Win Friends and Influence People, and the two books between them set the template that runs through Rich Dad Poor Dad and The 7 Habits of Highly Effective People all the way to Atomic Habits. Written at the end of the Great Depression and aimed at readers with nothing, it belongs to the New Thought tradition — the belief that thought is a causal force in the material world — which puts it in the same lineage that later produced The Secret. Nearly every motivational author since owes it something, and its vocabulary of burning desire, definiteness of purpose and mastermind groups is now generic. As this summary of Think and Grow Rich shows, reading it in 2026 means separating the parts that are practical goal-setting from the parts that are magical thinking.
How many chapters are in Think and Grow Rich?
Think and Grow Rich has 15 chapters: an introduction, one chapter for each of the thirteen principles, and a long closing chapter on fear.
Introduction — the Carnegie secret
Hill sets up the premise: Andrew Carnegie gave him a formula, and it appears in every chapter but is never named outright, because only readers who are "ready" will recognise it.
The thirteen principles (chapters 2-14)
- 2. Desire — the starting point of all achievement; the six-step method for turning a wish into a definite goal with a deadline
- 3. Faith — belief as something you install deliberately rather than something you have
- 4. Auto-Suggestion — repeating your written statement aloud until the subconscious accepts it
- 5. Specialised Knowledge — general education is not the point; organised, directed knowledge is
- 6. Imagination — synthetic (rearranging what exists) versus creative (new ideas)
- 7. Organised Planning — turning desire into action, plus a long list of the causes of failure in leadership
- 8. Decision — successful people decide quickly and change their minds slowly; procrastination is the enemy
- 9. Persistence — the chapter most readers remember, built around never quitting after a temporary defeat
- 10. Power of the Master Mind — a group of minds working in harmony creates a force greater than the sum
- 11. The Mystery of Sex Transmutation — the chapter modern readers find strangest: redirecting sexual energy into work
- 12. The Subconscious Mind — the connecting link, which accepts whatever you feed it
- 13. The Brain — a broadcasting and receiving station for thought
- 14. The Sixth Sense — the "temple of wisdom", the principle Hill says cannot be used until the other twelve are mastered
Chapter 15 — How to Outwit the Six Ghosts of Fear
The six basic fears: poverty, criticism, ill health, loss of love, old age and death — plus a self-analysis questionnaire.
Hill later published a heavily abridged edition in 1960, which was for years the only one in print; the 2004 restored edition put the original 1937 text back.
Think and Grow Rich summary
This Think and Grow Rich summary starts with the claim the whole book rests on. Napoleon Hill says that as a young journalist he interviewed Andrew Carnegie, and that Carnegie handed him a mission: spend twenty years interviewing the most successful men in America, find what they had in common, and write down a formula an ordinary person could use. Hill says he did it, and that the resulting secret is embedded in every chapter of this book without ever being spelled out, because a secret only works for a reader who is ready for it.
The first principle is desire, and Hill is precise about what he means. Not wishing — he draws the line explicitly, writing that there is a difference between wishing for a thing and being ready to receive it. His method is mechanical: fix the exact amount of money you intend to acquire, decide what you will give in return for it, set a definite date, write out a plan and begin at once whether or not you feel ready, put all of it in a written statement, and read that statement aloud twice a day. It is goal-setting with a deadline and a price attached, and stripped of its 1937 idiom it is close to what modern productivity writing still recommends.
Faith and autosuggestion are the mechanism Hill proposes for making the desire stick. He treats belief as something installed rather than felt: repeat the statement often enough, with emotion, and the subconscious will accept it as fact and start acting accordingly. This is where the book turns from planning into New Thought metaphysics, and where a modern reader has to decide how much of it to take literally.
The middle chapters are the practical ones. Specialised knowledge: a general education is worth little, and what pays is organised knowledge directed at a specific end — Hill's example is Henry Ford, who did not know much but knew how to hire people who did. Imagination, split into synthetic (rearranging existing ideas) and creative. Organised planning, which includes a blunt catalogue of why people fail as leaders. Decision, where Hill argues that successful people reach decisions quickly and reverse them slowly, and that the habit of procrastination is near-universal among the poor. And persistence, the chapter most readers come away quoting, built on the idea that most people quit at the first temporary defeat.
Then comes the Master Mind, the concept with the longest afterlife: two or more people coordinating in a spirit of harmony toward a definite purpose create, Hill says, a third invisible force greater than the sum of them. Every mastermind group and accountability circle since descends from this chapter.
The eleventh principle is the one that stops modern readers. Sex transmutation is Hill's claim that sexual energy is the strongest human drive and can be redirected into creative and commercial work, that men rarely achieve great success before forty because they dissipate it before then, and that behind most high achievement is a woman's influence. It is a chapter of its period, and reads that way.
The last three principles — the subconscious mind, the brain and the sixth sense — move further into the mystical. The subconscious accepts whatever it is fed, so it must be fed deliberately. The brain is described as a broadcasting and receiving station for thought vibrations. The sixth sense, which Hill admits cannot be explained to anyone who has not mastered the other twelve, is a kind of intuitive access to what he calls Infinite Intelligence; he describes holding imaginary nightly councils with Lincoln, Edison, Emerson and others, and then says, in a passage sceptics enjoy quoting, that these figures began to feel real to him.
The closing chapter is the most durable part of the book and the least mystical. Hill names six basic fears — poverty, criticism, ill health, loss of love, old age and death — and argues they are states of mind, and therefore subject to control. He supplies a self-analysis questionnaire of more than fifty questions, and identifies the real enemy as indecision, which hardens into doubt and then into fear.
A summary that stopped there would be doing the reader a disservice, because the premise deserves scrutiny. No documentary evidence has ever been produced that Hill met Andrew Carnegie — no correspondence, no diary entry, no mention in Carnegie's papers — and journalists who have examined Hill's life have found a long record of failed ventures, unpaid debts and legal trouble that sits oddly beside a formula for guaranteed wealth. Even the sentence most people can quote from the book is not in it in that form: the famous slogan about the mind conceiving and believing was popularised in the 1950s, while the 1937 text says that the mind could produce anything the mind could conceive and believe. None of this makes the practical chapters useless — persistence, definite goals and mastermind groups are real advice — but the book asks to be read as a period document with a sales pitch attached, not as reportage.
How does Think and Grow Rich end?
Think and Grow Rich ends with fear rather than with money, which surprises readers who expect a triumphant last chapter.
The final chapter, "How to Outwit the Six Ghosts of Fear", argues that before any of the thirteen principles can work, the reader has to clear out what is blocking them. Hill names six basic fears — the fear of poverty, of criticism, of ill health, of the loss of someone's love, of old age and of death — and insists that all of them are nothing more than states of mind, and that a state of mind is something a person can control and direct. He treats the fear of poverty as the most destructive of the six and the most common, and traces its symptoms in detail: indifference, indecision, doubt, worry, over-caution and procrastination.
He then hands the reader a long self-analysis questionnaire — more than fifty questions to be answered honestly, once a year, ideally with the help of someone who will not flatter you. The book's actual last move is to identify the true enemy as indecision: indecision hardens into doubt, the two combine into fear, and fear is what prevents a definite aim from ever being set. Hill also warns about what he calls negative influences from other people, and recommends deliberately insulating yourself from them.
As for the secret Hill promises in the introduction and says he will hint at in every chapter without ever naming, he never names it. Readers have argued about it for eighty years. The most common reading is that it is the combination of a burning, definite desire with unshakeable faith and persistence — thought made specific and then held long enough to become action. Hill's refusal to state it plainly is presented as a teaching method, and it functions equally well as a sales device, since a secret that can only be recognised by the ready cannot be disproved by anyone who tries the method and fails.
What are the key concepts in Think and Grow Rich?
The Carnegie secret: The book's framing device. Hill claims Andrew Carnegie gave him a formula and a twenty-year assignment to test it, and that the secret appears in every chapter but is never named because only a reader who is ready will see it.
Burning desire: Not a wish but a definite, written objective with an exact figure, a deadline, a stated price and a plan, read aloud twice a day. The most practical idea in the book.
Faith and auto-suggestion: Belief treated as something you install by repetition rather than something you happen to feel, on the theory that the subconscious accepts whatever it is told often enough and with enough emotion.
Specialised knowledge: Hill's argument that general education is close to worthless for making money, and that what pays is organised knowledge aimed at a specific end — or the ability to hire people who have it.
Organised planning and decision: Turn the desire into a concrete plan, expect the first plans to fail, and replace them without abandoning the goal. Decide quickly, reverse slowly, and treat procrastination as the default enemy.
Persistence: The quality Hill says separates the people who get there from everyone else, defined as continuing past temporary defeat, which he insists is the point at which most people stop.
The Master Mind: Two or more people working in deliberate harmony toward a definite purpose, generating what Hill calls a third invisible force. The direct ancestor of every mastermind group and accountability partnership sold today.
Sex transmutation: The redirection of sexual energy into creative and commercial work. The chapter is a product of 1937 and includes claims about men, women and age that most readers now skip past.
The subconscious, the brain and the sixth sense: Hill's metaphysics — the subconscious as a garden that grows whatever is planted, the brain as a broadcasting station for thought, and the sixth sense as intuitive access to Infinite Intelligence.
The six ghosts of fear: Poverty, criticism, ill health, loss of love, old age and death, all presented as states of mind and therefore controllable.
Best quotes from Think and Grow Rich by Napoleon Hill
These are verbatim lines from the original 1937 text of Think and Grow Rich by Napoleon Hill:
"There is a difference between WISHING for a thing and being READY to receive it. No one is ready for a thing, until he believes he can acquire it. The state of mind must be BELIEF, not mere hope or wish."
"DESIRE: THE STARTING POINT OF ALL ACHIEVEMENT"
"Truly, 'thoughts are things,' and powerful things at that, when they are mixed with definiteness of purpose, persistence, and a BURNING DESIRE for their translation into riches, or other material objects."
"There is no such thing as SOMETHING FOR NOTHING!"
One warning about the most famous "quote" of all. The slogan "Whatever the mind can conceive and believe, it can achieve" is attributed to this book everywhere, but it does not appear in it in that form. What the 1937 text actually says, about Thomas Edison, is that he knew the mind could produce "anything the mind could conceive and believe". The polished slogan came out of advertising for Hill's courses in the early 1950s.
Frequently asked questions
What are the 13 principles in Think and Grow Rich?
Desire, faith, auto-suggestion, specialised knowledge, imagination, organised planning, decision, persistence, the power of the Master Mind, the mystery of sex transmutation, the subconscious mind, the brain, and the sixth sense. Each has its own chapter, and Hill presents them as sequential — the sixth sense, he says, cannot be used at all until the other twelve are mastered. A fifteenth chapter on outwitting the six ghosts of fear closes the book.
What is the secret in Think and Grow Rich?
Hill never states it. He promises in the introduction that the secret appears in every chapter, and that he will not name it because it only works for a reader who is ready to recognise it. The most widely accepted reading is that it is a definite, burning desire combined with faith and persistence — a specific goal held with enough conviction and for long enough that it turns into action. The refusal to define it is also convenient: a secret only visible to the ready cannot be falsified by anyone the method fails.
Did Napoleon Hill really meet Andrew Carnegie?
There is no evidence that he did. The commission from Carnegie is the foundation of Hill's authority, but no letter, contract, diary entry or mention in Carnegie's extensive surviving papers has ever been produced to confirm the meeting, and journalists who have investigated Hill's biography have documented a long trail of failed businesses, unpaid creditors and legal problems. Readers should treat the origin story as a claim by an interested party. It does not invalidate the practical advice in the middle chapters, but it does mean the book is not the research report it presents itself as.
Is Think and Grow Rich still worth reading?
It depends what you want from it. The chapters on definite goals, planning, decision, persistence and mastermind groups still hold up and have been repackaged by every motivational author since. The chapters on the subconscious, the brain as a transmitter and the sixth sense are New Thought metaphysics with no evidential basis, and the chapter on sex transmutation is very much of 1937. Read it as a historically important book with a usable third, rather than as a system, and be aware that its central promise — that thinking correctly produces wealth — quietly implies that people who stay poor did not think correctly.
What is the Master Mind principle?
Hill's tenth principle: the coordination of knowledge and effort between two or more people, in a spirit of harmony, toward a definite purpose. His claim is that when two minds come together they create a third, invisible, intangible force which can be likened to a third mind, and that no individual has great power without such an alliance. In practice this is the origin of the modern mastermind group — a small circle meeting regularly around shared goals — and it is probably the single most influential idea in the book.
How long is Think and Grow Rich and which edition should I read?
The original 1937 edition runs to roughly 240 pages across 15 chapters. In 1960 Hill published a heavily abridged revision, which cut material and updated examples, and for decades that was the version most widely sold — many cheap paperbacks and public-domain ebooks are reprints of it. In 2004, Ross Cornwell published Think and Grow Rich: The Original Version, Restored and Revised, which puts the 1937 text back and adds endnotes and an index. If you want what Hill actually wrote, look for the restored 1937 text.
Related summaries
The 7 Habits of Highly Effective People
Stephen R. Covey
The 7 Habits of Highly Effective People, written by Stephen R. Covey, is one of the best-selling self-help and business books of all time, offering a principle-centered approach to...
Who Moved My Cheese
Spencer Johnson
Who Moved My Cheese?, written by Dr. Spencer Johnson, is a bestselling self-help parable about how to deal with change in work and life. This Who Moved My Cheese summary follows fo...
The Let Them Theory
Mel Robbins
The Let Them Theory, written by Mel Robbins with her daughter Sawyer Robbins, is a self-help book about reclaiming your energy and peace by stopping the urge to control other peopl...